Editorial Guidelines
PRMWire's editorial staff reviews every press release before distribution to ensure content is newsworthy, accurate and properly formatted. Following these guidelines helps your release get approved and distributed as quickly as possible.
What We Look For
A strong press release has a clear news angle, reads like journalism rather than advertising, and meets the formatting standards our distribution network requires. Here's what that looks like in practice.
Your release needs a timely, clearly stated news angle — a product launch, business expansion, award, milestone, or expert commentary on a current topic. The news must be stated in the headline. General interest articles, open letters and advertising copy don't qualify.
Write in the third person. Avoid direct address ("you," "we," "I") except within attributed quotes. Drop the hype: exclamation points, hyperbolic claims and ALL CAPS undermine credibility and signal advertising rather than news.
Any third-party statistic or claim must be linked to its source. If you cite the FDA, link to the FDA. Attribution links are not counted toward your order's hyperlink allowance.
Releases referencing legal action or criminal matters must include a case number, court of record or complaint number. Unsubstantiated legal claims will not be approved.
The issuing company or organization must be identifiable in the headline. If you're distributing on behalf of a client, the client's name is the source — not your agency's.
Releases should be between 300 and 800 words. The summary should be 1–2 sentences. Releases that are too short or too long may have trouble being indexed by search engines.
Releases must be free of spelling and grammatical errors. Industry jargon is fine for SEO — just include plain-language definitions so a general audience can follow along.
No raw HTML tags, non-standard characters, tables or forced line breaks. No partial or full ALL CAPS. All links must be live and functional at the time of submission — if your site is down, wait until it's back up before submitting.
Certain releases — those referencing stock ticker symbols, M&A activity, or network marketing companies — may require written authorization from a company executive before approval. Independent MLM representatives must always obtain express consent from their company.
We don't recommend including email addresses in the body of your release. If you do, our team will reformat them as: Name (at) example (dot) com.
What We Don't Distribute
The following content types will be rejected by our editorial team or our distribution network. If your release falls into any of these categories, it will need to be revised before we can proceed.
Press releases inform — they don't sell. If your release reads like a product ad, rewrite it with a news angle before submitting.
Releases must be written in the voice of the company. The announcement should be about the company, not about individuals. Keep mentions of specific people to the boilerplate/about section.
Do not reference other companies or individuals outside your own organization in the body of the release.
We do not accept releases about sexually explicit material, products or services — including links to explicit or adult content. All 18+ websites are considered explicit.
Avoid high-density use of words common in unsolicited advertising: "FREE," "amazing," "buy now," "make money," "don't miss this opportunity," and similar phrases. These trigger content filters across our network.
Limit hyperlinks to 1 per 100 words. Excessive linking dilutes the value of every link in the release and risks rejection across the network.
General interest articles, open letters, blog posts and unattributed opinion columns lack the news value and attribution required for press release distribution.
Articles, editorials or news stories from other publications — especially copyrighted content — are not press releases and will not be distributed.
All submissions must contain only accurate, verifiable information. Fabricated claims, invented statistics or fictional scenarios are not permitted.
Do not resubmit a release that has already been distributed. Search engines and publishers actively filter duplicate content.
We will not distribute content designed to harm, defame, stalk, defraud or exact revenge on any individual or group — including content intended to incite hatred, bigotry, racism or violence, or to maliciously affect a company's stock price.
Ticker symbols require written authorization from the issuing company. If authorization cannot be provided, the symbol must be removed before the release can be approved.
Links and attachments must use one of the following extensions: jpeg, gif, png, tiff, bmp, ps, pdf, doc*, xl*, rtf, ppt, mpeg, mp* or mov.
Also Not Accepted
- Online gambling and fantasy sports
- Streaming video without broadcaster authorization
- Payday or short-term loan services
- Sexual enhancement drugs or online pharmacies not requiring a prescription
- Work-from-home programs
- Stock picks, newsletters, alerts or investment recommendations
- Electronic cigarettes
- Green coffee bean extract or related supplements
- Raspberry ketone products
- Coupon sites and directories
- Keyword or link over-optimization